Privacy Policy

Last updated: February 1, 2026

We take your privacy seriously

Welcome to Amathama — an educational app for children, created by the EdnPlay team to help children learn in a safe and supportive digital environment.

SAS EdnPlay ("EdnPlay", "we", "us") respects your privacy and is committed to protecting users' personal data. This Policy explains what data we collect when you use our website and the Amathama app (together, the "Services") and how we use it.

• We collect the minimum data necessary for the app to function
• We do not show advertising to children
• We do not use children's data for marketing or profiling
• Creating an account is not required to use the app
• We do not track precise location (GPS)

If you have questions: privacy@ednplay.com

Who we are

Data Controller: SAS EdnPlay
Address: 26 Rue Turgot, Lille, France
Registration number: 994765451
Contact: privacy@ednplay.com

This Policy applies to the Amathama mobile app (iOS and Android), the ednplay.com website, and related services.

What data we collect

Parent's email

A parent may optionally create an account by providing their email. This is not required to use the app.

Email is used exclusively for:

• syncing data between devices
• saving and restoring profile
• managing subscription
• support communications
• information about app news and updates

You can unsubscribe from our communications at any time via the link in the email or by writing to privacy@ednplay.com.

Child's profile

In the app, you can create a player profile: name (real or fictional), birth month, hand preference, accessibility settings.

• Profile data is transmitted to the server only after creating a parent account with confirmed email
• Without an account, this data is stored only on the device
• Data is not used to personally identify the child

Technical data

When using the app, the following data is automatically collected: country and region, device model, operating system version, device language, anonymous installation identifier. This data is processed under a technical installation or profile identifier and is used only for app operation, progress restoration, and usability analysis. It is not used to personally identify the child.

Game progress

We save progress data (completed levels, achievements, time in game) to enable restoration when reinstalling the app. This data does not contain personal information about the child.

Payments and subscriptions in app stores

The app offers a paid subscription. Payments are processed by Apple App Store and Google Play platforms.

• We do not receive or store bank card data
• Payment information is processed by Apple and Google in accordance with their privacy policies

How we use data

We use data exclusively for: providing and maintaining app operation, syncing and saving progress, personalizing the gaming experience, technical support, improving Service quality, and fulfilling legal obligations.

For European Union users, the legal bases for processing are: your consent, contract performance, our legitimate interests (ensuring security and stability), and compliance with legal requirements.

Children's data protection

We pay special attention to protecting children's data:

• There is no advertising in the app
• We do not use children's data for marketing or profiling
• We do not collect children's personal data without parent involvement
• Profile data is used only for app operation

The app is intended for use by children under parental guidance. Account creation and personal data entry are performed by a parent or legal guardian. Account creation requires email confirmation. The app management section is protected by additional verification to limit children's access.

We make reasonable efforts to obtain parental consent in accordance with COPPA requirements and applicable law.

If you believe we may have received a child's data without parental consent, contact us: privacy@ednplay.com — we will take steps to delete it.

Third-party services

For app operation, we use:

• Firebase (Google), Google Analytics — analytics and error reporting
• Hetzner — server infrastructure
• Apple App Store / Google Play — payment processing
• Mailchimp — email newsletter https://mailchimp.com/legal/privacy/

Data may be transferred and processed on these providers' servers, including outside the European Union. Each provider has a privacy policy that complies with GDPR requirements. For international data transfers, standard contractual clauses (SCCs) and technical protection measures are applied.

• We do not transfer children's data for advertising or marketing purposes

Cookies (for website)

Our website uses cookies for proper operation, analytics, and improving user experience. The consent banner allows you to accept or decline optional cookies and change your decision at any time. You can also manage cookies through your browser settings.

Data retention

We retain data while the account is active or as long as necessary to provide the Services. Technical logs may be temporarily stored by infrastructure providers in accordance with their policies.

How to Delete Your Account and Data

You can request deletion of your Amathama account and associated data at any time.

How to Delete

Option 1: In the App — Open Amathama, go to Settings → Account, tap "Delete Account", and confirm.

Option 2: By Email — Send an email to privacy@ednplay.com with subject "Account Deletion Request" and include the email address associated with your account. We will process your request within 30 days.

Data That Will Be Deleted

Parent's email address, child's profile (name, settings), game progress, and sync history.

Data That May Be Retained

Anonymized aggregate data (usage statistics) and data we are legally required to keep (e.g., transaction records — up to 7 years).

Deletion Timeline

After confirming your request, your data is deleted from active systems within 30 days.

Copies of your data may temporarily remain in system backups. These backups are used solely for disaster recovery and are not used to restore individual user data. Your data will be permanently removed as backups are naturally rotated.

Once your account is deleted, we cannot restore your data upon request.

Your rights

Depending on applicable law, you have the right to:

• know what data we process
• request a copy of your data
• correct inaccurate data
• request data deletion
• restrict or object to processing
• withdraw consent

To exercise your rights: privacy@ednplay.com

Security and changes

We apply reasonable technical and organizational measures to protect data. However, no system can guarantee absolute security.

We may update this Policy. The date of last update is indicated at the beginning of the document.

Contact us

For all privacy questions: privacy@ednplay.com